Volusion Review

Executive Summary

Volusion offers businesses an all-in-one ecommerce solution that is one of the best in the business. In 2015, Volusion began simplifying its plans and pricing, offering its ecommerce services to stores of all sizes. Volusion's 4 plans, all include unlimited storage and no transaction fees, are competitively priced and promise excellent results. When it comes to reputable ecommerce website builders, Volusion has a spot on that list and with good reason. Ever since this company was established, Volusion has been providing software and services for companies such as Disney, Motorola, 3M, and Crutchfield. Volusion has had such success due to breathtaking website design, powerful inventory tools and uncompromising hosting security.

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Volusion Highlights

  • Social media integration

  • Highly user-friendly

  • Advanced shopping cart software

Pros

  • Affordable plans

  • No transaction fees

  • Good customer service/support

  • Abandoned shopping cart management

  • Mobile-friendly

Cons

  • Bandwidth overage fees

  • Support resources aren’t always helpful

Customization

High-quality website design is all about finding the right balance. Volusion offers some pretty exciting features, so check them out if you’re looking to blow away your customers with your design’s innovation and create what is typically referred to as ‘the illusion of simplicity’.

The best websites play off of the illusion of simplicity and draw in their potential customers, slowly exposing them to their content and brilliance. No ecommerce site builder does a better job here than Volusion. Granted, most of their truly elegant themes are paid ones, but they’re absolutely worth the money.

Even if you’re not interested in paying for a theme , Volusion’s free themes are responsive, elegant, and cross-platform compatible. Outside of the basic editor for managing your content you’ll have access to editing the HTML and CSS which gives you complete control of the visual elements. That’s where customization stops however, as like many hosted ecommerce platforms you have no access to edit the actual functionality of the cart on your site.

Volusion Homepage

 

Payment Processing 

It goes without saying that an ecommerce retailer site needs to have plenty of integrated payment platforms. Volusion, in its efforts to be one of the most valuable ecommerce site builders on the market, give you access to more than 50 payment gateways. Whether it’s Stripe or SagePay, no matter where your customers are, they’ll be able to purchase from you with no problem at all.

Beyond that, Volusion’s services certainly come with a few perks. For starters, there are no transaction fees, provided you already have your own payment gateway. That being said, if you’d like to have a way to process online credit or debit card payments in-house, Volusion offer a competitive 2.15% rate if you allow it to process your order payments.

SEO Tools

Marketing tools are the backbone of successful ecommerce storefronts. Even the best products in the world need marketing strategies, after all. With that in mind, if you’re a first-time ecommerce retailer, it’s in your best interest to work with a company that has marketing solutions embedded in the fabric of their service.

Volusion provides a pretty straightforward approach to SEO, giving you control over on-page content that includes your title and meta data as well as customized permalinks to set the address of any page to whatever you like - that makes it easy to inject related keywords as necessary.

Beyond those basic elements that are no additional SEO tools for monitoring your optimization or handling technical elements.

If you’re not comfortable with managing search optimization on your own, Volusion does offer SEO services you can purchase in monthly packages to have its team handle all of that optimization and reporting for you.

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Pricing Menu

Mini - $15/month ($13.50/month billed annually)

Plus - $35/month ($31.50/month billed annually)

Pro - $75/month ($67.50/month billed annually)

Premium - $135/month ($121.50/month billed annually)

Secure Hosting

Volusion ecommerce storefronts come with payment card industry (PCI) certified security measures. Every year, Volusion puts itself through an intense, independent audit to prove that its infrastructure is solid. Combine that with the fact that its encryptions are state of the art and it has a 99.9% uptime, and you have nothing to worry about.

Its servers are protected with daily automatic backups and also utilizes an automatic upgrade system. This ensures that any loopholes found within the operating system of the servers are closed off and protection is up to date.

While some hosted ecommerce platforms provide a secure socket layer (SSL) certificate, providing you with a secure connection to your customers, you will need to purchase your own with Volusion.

Customer Support Services

All of the plans provided by Volusion come with 24/7 phone and email support. If you want priority support, in which a faster response is guaranteed, you can get that with the Pro and Premium plans. There is also a live chat link available on the website.

If you prefer to troubleshoot on your own you’ll find a wealth of information on the website including tutorials, webinars, a knowledge base and a developer wiki. Support is also provided through their social channels.

Conclusion

Volusion offers a lot of great features at a competitive rate. With simple customization, great payment integration and strong customer support any new online store owner or startup would be able to call Volusion their home. The multi-tiered service offering means it’s a scalable service, and if you’re worried about bandwidth overages you could always step up to another tier. That scalability is why so many well-known brands have grown with Volusion over the last decade.

 

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