Best Online Store Builders of 2019

Launch your online store with the best website builders. Compare pricing, features and packages
of the top brands, and get a great looking, easy-to-use online store up and running in no time.

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Why choose BigCommerce?
Most Popular
9.8 Outstanding
4.5/5 stars
Advanced Ecommerce features for growing brands
  • Manage large, complex catalogs with ease
  • Choose your own payment gateway, no transaction fees
  • Sell on Amazon, eBay, Facebook, Instagram and more
Free 15-day trial
Pros
  • Robust payment platforms
  • Built-in mobile store support
  • Industry-leading uptime
  • High-quality SEO capabilities
Cons
  • Limited free template options
  • Maximum annual sales limits
Spotlight Testimonial

Toby Mei Senior, Marketing Analyst, Wilson Amplifiers

"[BigCommerce] helps us present, sell, service our products to the online shopper."
Why choose Volusion?
9.5 Excellent
4.5/5 stars
All themes are customizable to fit your business needs
  • All-in-one Ecommerce solution
  • Free themes are elegant & cross-platform compatible
  • Powerful SEO tools to optimize URLs and boost site rankings
14-day free trial
Pros
  • Responsive customer support
  • Abandoned shopping cart management
  • Mobile friendly
Cons
  • Transaction fees
  • Limited number of templates
Spotlight Testimonial

Catharine Small, Director of Marketing, Office Furniture Concepts

"Overall it is very user friendly and has been a great solution for us over the past 8 years."
Why choose WIX?
9.2 Excellent
4.5/5 stars
Best-of-class website builder with Ecommerce capabilities
  • Among the most user-friendly tools of its kind
  • Artificial Design Intelligence creates sites in minutes
  • User interface is well organized and easy to use
Get started for free
Pros
  • 500+ professional templates
  • Drag-and-drop interface
  • 200+ apps for your site
Cons
  • Not ideal for complex Ecommerce sites
  • Free service comes with visible advertisements
Spotlight Testimonial

Jonathan Whelan

"Brilliant: I've spent the evening creating my new website based on one of their templates, and have now subscribed."
Why choose Squarespace?
8.9 Very Good
4/5 stars
All-in-one platform to build a beautiful online store
  • Hundreds of high-quality template options
  • Enterprise-level functionalities
  • No credit card required to get started
Get started for free
Pros
  • No transaction fees
  • 24/7 email support
  • SSL security included
Cons
  • Can be a bit pricey
  • No chat support on weekends
Spotlight Testimonial

Rick Munster

"I enjoy Squarespace and have made a handful of excellent sites."
Why choose 3D Cart?
8.7 Very Good
4/5 stars
Top of the line branding and marketing tools
  • SEO-friendly shopping cart
  • Real-time shipping and tracking
  • User-friendly site builder
15-day free trial
Pros
  • 100+ payment integrations
  • Lots of useful features
  • Advanced SEO tools
Cons
  • Startup plan is limited to only 1 user
  • Some marketing tools cannot be used as stand-alone solutions
Spotlight Testimonial

Tracy Beers, Owner, Snowsports Marketing Group

"3dcart is one of two eCommerce programs I recommend/use for clients looking to implement an online store."
Why choose Weebly?
8.3 Good
4/5 stars
Build and grow an online store with guidance from pros
  • Shipping & tax calculator
  • Complete mobile store checkout
  • Payment processing in 35+ countries
Get started for free
Pros
  • 100+ professional templates
  • Free domain and email marketing
  • Adding products is simple, fast and reliable
Cons
  • No newsletter creator
  • No estimates for shipping
Spotlight Testimonial

Christine Guillot, MerchantMethod.com

"I wanted the flexibility to work from home and Weebly is the right fit for me to do that."
Why choose BlueHost + Woocommerce?
7.5 Fair
4/5 stars
Easily migrate existing sites from other platforms
  • Simple & affordable Ecommerce integration with CRM
  • Complete shopping cart solution
  • WordPress plugins, SEO tools & social media integration
$100 marketing credit
Pros
  • Platform supports unlimited products
  • Thousands of extensions and multiple payment gateways are available
  • Shipping methods, payment options, and tax requirements are fully customizable
Cons
  • Not fully scalable for large enterprise businesses
  • Some hosting features may be difficult for novice users to configure
Spotlight Testimonial

Wes Wilke, Web Developer, RealPage, Inc.

"WooCommerce was an easy choice because of its beautiful UI, organization, and extensibility."
Why choose Yahoo?
7.2 Fair
3.5/5 stars
Easy-to-use online store builder with 300 templates
  • Use multiple shipping carriers
  • Mobile-optimized store designs
  • Variety of 3rd-party apps to install
Get started for free
Pros
  • Real-time store updates
  • SEO-friendly platform
  • Customizable templates
Cons
  • Costly transaction fees
  • Limited payment gateways
Spotlight Testimonial

John Jantsch, Duct Tape Marketing

"Designs are very up to date and stylish."
Why choose Shopify?
6.7 Fair
4.5/5 stars
Plans offer automatic backups to keep website files safe
  • Facebook Messenger helps sellers & customers connect
  • Apple Pay doubles conversion rates when installed
  • PCI compliant & SSL for transaction protection
14-day free trial
Pros
  • 100+ design templates
  • 70+ international payment gateways
  • Built-in mobile friendly shopping cart
Cons
  • Add-on apps can be expensive
  • Not the most innovative blogging software
Spotlight Testimonial

Horacio Carcamo, Product Development Asst. Myron Manufacturing

"Shopify gives you the tools so you can create your landing site to start selling on day one."
Why choose Ecwid?
6.2 Fair
/5 stars
Makes launching a store simple
  • Point-of-sale functionality online and in person
  • Language detection available with 45+ options
  • Variety of POST payment options and methods
Get started for free
Pros
  • Free store options for business owners on a budget
  • Point-of-sale functionality for sales both online and in a physical location
  • SEO-friendly URL capabilities
Cons
  • experience
  • No add-ons or plugins
Spotlight Testimonial

Miles Szkoda, Web Administrator, Jameson Publishing

"Ecwid is extremely easy to use."

What Do I Need to Know Before Launching My Online Store?

An Ecommerce website builder is a program that lets you build, customize, and run an online store. A complete Ecommerce solution and the best Ecommerce sites will come with the tools to walk you through the entire process: hosting, design, pricing and payment options, marketing tools and reports. These are the signs that you’ll be using the best Ecommerce platform available. First, consider how much you'll sell. If you anticipate heavy traffic, a solution that offers lots of online storage space, inventory, and bandwidth is ideal.

Next, decide on the level of customization you'd like, to ensure you’ll have the best online store builder for you. Many Eshop site builders offer attractive templates ready-to-use, while others come with HTML for more seasoned web designers. Check for must-have features such as payment security and sales reports.

 

Also, be sure to provide enough payment and shipping options for your customers, and look closely at tools such as the ability to create discounts, loyalty programs, or gift-wrap options on your website. Not all website builders will offer the same options, and some may charge for extras. All of these considerations effect the success of your online shop and how you sell online. Finally, go with a program that is easy to use and has a solid customer support team. A well-designed builder should be simple yet effective. The less time you have to spend figuring out the program, the more time you'll have to run your business.

Ecommerce 101

Over the past several years, Ecommerce has transformed how people buy and sell online. The Internet provides a fast and easy way for people to purchase things without having to visit an actual store. An online store can reach customers anywhere in the world. In fact, online shopping has become so popular that many vendors sell only online with no physical location. Ecommerce also facilitates the purchase of digital media such as downloadable music and movies: with no physical product, vendors can boast truly instant delivery. There are many Ecommerce companies, and it’s important to understand which of the best Ecommerce sites let your online shop flourish as you sell online.

Today's top Ecommerce site builders take all of these factors into account for your Ecommerce website. Many programs are designed to accommodate the sale of both physical and downloadable products. In addition, online businesses are quickly evolving to face times of economic hardship by offering steeper discounts, flat-rate shipping, loyalty programs, and other perks. Many Ecommerce site builders and the best Ecommerce platform options make it easy to run promotions and keep your customers happy. Finally, although the boom in online sales has also opened a potential avenue for fraud and scams, site-builders have managed to stay ahead by offering top-of-the-line site protection and payment security to keep the online marketplace as safe as possible.

The Three S's of Ecommerce

  1. Storage Space:
    Some Ecommerce site builders put a cap on your sales, so choose one offers you the inventory space and bandwidth to fit your needs. The best Ecommerce platform will let your online shop sell online without limitations.

  2. Safety Protocols:
    Choose a program that offers fraud protection and Secure Socket Layer (SSL) encryption. This is for the protection of you and your customers. SSL technology makes it possible to send online payments securely and is a must-have on all Ecommerce sites.

  3. Site Design:
    Your Ecommerce solution should have a user-friendly interface. The best Ecommerce sites and functions of each tool should be clear and it should be easy to select your desired options. A top-notch site builder will make it easy to build your online store. An extensive FAQ and customer support team can make a world of difference. Also, remember the needs of your customers. Imagine that you're shopping your own online store. Well-designed menus, filters, and sorting options will minimize the amount of time it takes to find a product and purchase it. Consider also the "look" of your site. Many Ecommerce site builders offer professionally-designed templates that are both pleasing to the eye and can improve a customer's overall shopping experience. Just like in a physical store, a cluttered and disorganized e shop display will leave customers frustrated and empty-handed, whereas a streamlined and enjoyable buying process will encourage purchasing.

 

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