Ecommerce & Social Media: Facebook Can Make You Money!
As many business owners who use an ecommerce platform know, social media can be an incredibly powerful means of marketing. Since Facebook is the most widely used social media site with nearly 1 billion users, it's the perfect resource for building a community and increasing sales. With this in mind, let's discuss some ways to successfully integrate Facebook into your marketing campaign.
Prior to getting started with Facebook, you will first want to set up your ecommerce store and choose a reliable and affordable company for hosting. This is a pretty straightforward process and can usually be done without much hassle. You should also make sure that your online store is eye appealing and well organized so customers can browse through it and find the products they are looking for.
Next, you will be ready to launch your Facebook campaign. To get started, it's ideal to use the same name for your Facebook business page that you use for your ecommerce store. If the identical name is already taken, you should try to get as close as possible. Doing so should help prevent confusion for customers and they are more likely to view your business as a recognizable brand. You should also place the same logo and slogan onto the header of your Facebook page. In addition, it's wise to create a brief profile that explains your business and your overall background. This should help people feel more comfortable with you and they will be more likely to make a purchase.
From there, you will want to post products from your store onto your Facebook timeline. This is a simple way to maximize exposure and will make it easy for interested consumers to find your ecommerce store. To avoid coming across as overly sales-oriented, it's smart to also post general information that pertains to your niche like articles, pictures videos, etc. Try to stick with only quality information that's relevant to your industry and that will answer any questions your audience may have or help them solve a problem. Mixing promotional content and general content is a great way to build credibility and will often lead to long term, repeat customers.
In order to build a serious following, it's important to maintain a level of consistency with your Facebook marketing efforts. For example, it's usually best to post a minimum of 2 to 3 times per week to keep your audience interested. Otherwise people may be less likely to follow you or they may unfollow if you seldom update. Basically, it should be your goal to capture the attention of your demographic and make them want to pay attention to your updates.
If you plan on having any real success, it's pretty much necessary to interact with your audience. This includes responding to comments you receive, leaving thoughtful comments on other profiles, "liking" quality content and following relevant businesses and people. Doing so is a great way to accelerate your social media momentum and get people to notice you on Facebook.