How to Choose a Credit Card Processor for Your Site
Running an ecommerce website can be a great way to establish a thriving business. While there are a number of options available for getting your website up and running quickly, there are few details that may require a bit of extra effort. In particular, credit card processing can be a challenge. There are a number of considerations must be taken into account, and determining the right course of action will require some study and comparisons. Here are a few tips for choosing the right credit card processor for your company's needs.
Is your company large enough?
Many credit card processors only work with those who have a certain number of monthly revenue. For new businesses, these quotas can be difficult to reach. Unfortunately, many of the best credit card processors will be eliminated by this requirement, but some may be willing to stretch the rules a bit for new businesses. It is worth applying to credit card processors with high demands for sales, but excessive optimism should be avoided. That said, there still a number of high-quality credit card processors who will happily work with small businesses.
What products can be sold?
Credit card processors have differing rules involving what type of products they will process payments for. Some products are viewed as risky, and credit card processors do not want to take the chance of unnecessary chargebacks and other negative outcomes. Always look for which products can be sold, and ensure that your website only sells products that the credit card processor will handle.
Monthly or annual fees?
Credit card processors have different means of making money, and some rely on monthly or annual fees to drive revenue. For small businesses, these fees may be unaffordable or unnecessarily high. When choosing between multiple credit card processors, determine how much it will cost you. If all other factors are equal, this may be the deciding factor for determining which credit card processor you should pick.
Percentage of each sale?
Another strategy used by many credit card processors is to charge a percentage of each sale in fees. For small businesses, this may be the preferable option as slow periods of sales may make it difficult to pay monthly or annual fees. However, these fees can be unreasonably high in certain cases, and customers will want to avoid paying more than is necessary. Choosing between a monthly charge and a percentage charge can be difficult, but crunching a few numbers can help determine the best option.
As your business grows, your needs in a credit card processor may change. For example, high monthly fees may be unaffordable at first, but those with a large number of sales will have little trouble paying them. On the other hand, paying a percentage of each sale can lead to tremendous fees for those who sell many products. In general, those with few sales will want to go with credit card processors that charge a percentage of each sale while those with many sales are better served by paying a monthly or annual fee.
Credit card processing is necessary for ecommerce, but it can be a major hassle. By starting the process early and doing as much research as possible, those running ecommerce websites will be able to determine the best choice for their needs.