Top 5 Ecommerce Marketing Tips
Due to the fact that more and more people are doing their shopping online, it comes as no surprise that ecommerce stores have gained popularity. Not only are ecommerce stores dramatically less expensive than brick and mortar stores, they can reach a global audience. Let's now go over the top 5 ecommerce marketing tips that can help your business grow into the future.
1) Analyze Your Competitors
One of the best ways to improve your marketing efforts is to take a look at what the competition is doing. This can be accomplished by performing a few search queries for some targeted keywords that are relevant to your business. You should then look at some of the top ranking competitor's websites and analyze their techniques. For example, maybe they're active on social media sites like Facebook, Twitter and Google+. Maybe they are integrating content marketing via a company blog to interact with their audience. Once you determine what some top competitors are doing well, you can use some of those same techniques.
2) Improve Your Content
Content marketing and having valuable content in general are extremely critical these days. If Google's Panda and Penguin Updates have shown us anything, it's that low quality, fluff content just won't hack it anymore. This is why improving your existing content and striving to create excellent content in the future is one of the best ways to market your ecommerce business. If existing content is weak and doesn't provide genuinely helpful information that your audience can apply, you should fix it or hire a professional writer to fix it for you. In the future, you should make sure to go the extra mile when it comes to content creation. Not only should this improve your credibility among your target audience, it should provide you with a helpful SEO boost as well.
3) Take Advantage of Social Media
Almost everyone either knows about or uses social media to some extent these days. While some people only use it to stay in touch with friends and family, it's one of the most valuable and cost effective ecommerce marketing tools out there. To get started, you will need to create accounts on a few popular sites like the ones mentioned in the first tip. To maximize your scope, you should consistently post great content including industry information and not solely promotional content. It's also important that you interact and network with relevant businesses and customers/clients.
4) Make Your Ecommerce Store SEO Friendly
Since search engine optimization and traffic from Google comprises the majority of many company's traffic, it's wise to make your store SEO friendly. Some ways to accomplish this include doing keyword research and using targeted keywords in titles and meta description tags. If you have a blog, you will also want to use an appropriate keyword density in posts that will generally range anywhere from 1.5 to 5%. It's also smart to add some SEO plugins to your store like an XML sitemap so that search engines can easily index your content. Another smart plugin to add is a social share button plugin. This will place buttons to popular social media sites around your content so people can easily share it with others.
5) Use Analytics
If you're not using some type of analytics program, you're probably hurting your progress. Basically, an analytics platform will give you valuable data like which products or content are getting viewed the most, where your traffic is coming from and which keywords are being searched. Once you understand these things, you can tailor your future marketing efforts to increase conversions.