How to Get Your Product Sold Out for Christmas
Santa Claus may be coming to town, but you’ve got your own workshop to worry about.
How can you ensure that your product actually sells out when you have throngs of competition vying for those holiday shoppers?
It’s time to optimize your Christmas sales approach. Just follow these simple steps, and you should be ready to restock your inventory before the new year.
1) Use Email Marketing and Social Media
Hopefully you have plenty of social media followers and a healthy list of email addresses at this point.
Your first step—if you haven’t already done this—is to start spreading the word.
Now Dasher! Now Dancer! Now Twitter and Facebook! On Comet! On Cupid! On Pinterest and Instagram!
Well, you get the idea.
Most major ecommerce platforms make it easy to send out newsletters and email blasts.
For instance, Volusion has a built-in newsletter system that lets you archive subscribers and send out alerts with just a few simple clicks.
As long as you draft an enticing message with high-quality photos, you’re bound to generate some sales.
2) Advertise on Your Home Page
What is it that you’re trying to sell out of?
Whatever it is, make sure to showcase it loudly and proudly on your home page.
Nearly two-thirds of internet traffic comes from organic search results (e.g. Google), and most of that organic traffic is likely to go to your home page.
Most ecommerce platforms make it easy to edit your homepage as needed.
For instance, if you use Wix, just open your web page editor and select the “Add” (+) button in your left column. Then select “Buttons & Menus” to add a Call to Action button, or select “Media” to upload a banner advertising your product (make sure to hyperlink the banner to your product page).
You can even click the “Widgets” button to create a Recommended Products bar and highlight your product from there.
Most website builders have a similar setup. Just make sure to make your target product(s) as prominent and enticing as possible.
But how do you make your product enticing – aside from using high-quality photos and calls to action?
That leads us to our next point…
3) Put the Product on Sale
It’s the holiday season.
People are looking for discounts.
If you can afford to do so, consider putting your item on sale.
One way to do this is to create a coupon code from the back end of your ecommerce platform. Just access the “Discounts” or “Coupons” menu and follow the on-screen prompts to set up your discount.
Then announce the coupon code as part of your homepage advertisement and social media campaign.
Another way to entice potential customers is to offer free shipping for the holidays.
This can be achieved from your shopping cart settings. In some cases, free shipping can be more effective than a coupon code because it reduces the number of abandoned shopping carts.
This leads us to another very important point.
4) Switch to Single-Page Checkout
Did you know that as many as 74% of shopping carts are abandoned?
Part of this is due to the added shipping costs, but frustrating checkout processes are also to blame.
That’s why companies like BigCommerce offer single-page checkout. The quicker and easier your checkout process, the fewer customers will abandon their carts.
Here are some other effective ways to reduce cart abandonment and maximize your sales:
Allow customers to check out without registering
Offer live chat to immediately address customer concerns
Offer more payment methods (including PayPal)
See if your ecommerce platform has cart abandonment recovery tools (Shopping Cart Elite is great for this)
5) Consider Paid Search
Most of your traffic will come from organic results, but there’s still tremendous value in paid search.
This is especially true during the holidays.
Just create an ad, give it an enticing description, and let the search engines bring the customers to you. It doesn’t matter if your site has low search engine rankings, because paid results automatically appear at the top of the results.
Best of all, you only pay when someone physically visits your page.
The good news is that you may already have free ad credits and not even know it.
Platforms like 3dcart offer free Google and Bing ad credits when you first sign up. If you haven’t signed up for an ecommerce website builder yet, now is a great time to shop around for one that offers those free credits.
6) Beef Up Your Product Description
Creating a strong product description serves two important functions:
It pleases search engines – thereby improving your organic rankings
It pleases customers – thereby improving your sales
First and foremost, make sure that your product description is original.
If it’s copied and pasted from the manufacturer’s website or another source, search engines will view it as a duplicate content and treat it as having little value.
When creating unique product descriptions, make sure to include the following:
An accurate and thorough description of the product
Relevant keywords that customers may be searching (don’t overdo it)
A strong closing call to action
As many high-quality photos as possible
7) Add New Sales Channels
If you’re only selling your product on your business website, you’re not casting a wide enough net.
It’s always a good idea to leverage the massive traffic that’s already being generated by other ecommerce providers. Most shopping cart platforms make this easy, so you should be able to streamline the process without losing track of your inventory or sales data.
For example, Shopify integrates with Amazon, eBay, and Facebook Store. Just set up the appropriate apps from your dashboard, and you can manage all of these channels from one convenient screen.
If you’re ready to bring a bit of Christmas spirit to your online store, check out our reviews of the best ecommerce website builders.