Wix Stores vs Volusion: Which Ecommerce Platform is Best?


Wix Stores and Volusion are both among the top go-tos for webmasters that want to roll out amazing and profitable web properties without wanting to have to touch a line of code.

Head-to-Head Comparison

 Wix StoresVolusion
Best forAll manner of websites, including Ecommerce shopsSpecialized Ecommerce shops and marketplaces
Price$8.50/month (Combo) to $24.50/month (VIP)$29/month (Personal) to $299/month (Business)
Free trial14 day14 day
TemplatesOver 500 designer-made templates. All are included in subscriptions11 free themes and 34 premium themes
Payment gatewaysWix can accept payments from more than 25 providersMore than 30 supported gateways
IntegrationsOver 100 apps including Mailchimp, Salesforce, and HubspotMore than 1,000 integrations through Zapier

Companies At a Glance

Wix Stores: When businesses need a website that doesn’t require any code to build, Wix is among the first builders that comes to mind. Wix has actually been around since 2006 but has gained massive traction in recent years, now numbering more than 150 million users worldwide.

Volusion: Volusion’s mission is to make Ecommerce accessible for everybody. More than 180,000 entrepreneurs have built online shops using it. It features responsive themes, built-in tools designed to boost websites’ SEO, and a homepage slideshow to host eye-catching graphics designed to grab viewers’ interest in spotlighted products.

Here’s how they compare: While both Wix and Volusion are extremely popular and capable online editors, Volusion specializes in the Ecommerce space, so it can be recommended for owners looking to set up websites to sell specifically. Wix, however, is the larger and more established of the 2 players and offers a much wider theme library. So for generalists, it is the better choice.

1. Features and Apps

Wix Stores features the Wix editor, which allows users to both drag and drop design elements and embed HTML snippets should they want to achieve a specific appearance. The Wix Editor was one of the first WYSIWYG (What You See Is What You Get) editors on the internet and has been refined for usability over the years. The editor features a number of scroll effects, video backgrounds, and other design features to truly wow visitors.

Volusion: Volusion, like Wix, is a drag-and-drop editor. However, it’s design elements are focused on the needs of Ecommerce website owners. Instead of adding columns and photos to web pages, Volusion allows users to create beautiful merchandising widgets designed to show off and sell products. In addition, Volusion has a wider array of payment gateways. It also contains a built-in inventory management system for customers that do not operate self-standing ERP systems.

Winner: Wix Stores

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2. Design Templates

Wix Stores: Wix is known for its well populated template library. It has more than 500 designed-made templates straddling just about every conceivable category. Whether users are looking to use Wix to create an Ecommerce site, a blog, or a portfolio page for their freelance business, Wix has an option. Additionally, users can choose to design a site from scratch. Access to templates is included with the subscription fee.

Volusion: Volusion contains a much more modest library of 11 free themes and 34 premium themes. The premium themes are designed for store owners that want to set up specific types of online stores. Prices tend to be between $150 and $200. The themes are not included in the premium rates.

Winner:Wix Stores

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3. Payment Gateways

Wix Stores: Wix works with a wide variety of payment gateway partners in order to allow users to receive online payments via their websites. The platform helps users make the optimum choice by automatic recommendation. The list of supported gateways includes smaller providers such as Isracard in Israel and Iyzico in Turkey. Major providers supported include PayPal, Stripe, and Wix Payments.

Volusion: Being a dedicated Ecommerce tool, it is no surprise that Volusion supports a longer list of gateways than Wix. Its options include Authorize.net, CyberCash, and PSIGate. PayPal, SagePay, Skrill, and Stripe are all also supported.


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4. Ease of Use

Wix Stores: Wix is incredibly easy to use. The company has invested a lot of resources in its Editor and for the most part users simply need to arrange elements as they like on a web page. For users that want to do things that are a little bit more advanced, users can add HTML snippets, drop in iFrames, and add custom code snippets in CSS. Wix strikes a great balance between being beginner-friendly while also remaining powerful.

Volusion: Like Wix, Volusion has a simplistic editor. However, the tool also features some inventory management functionalities that might prove a little tricky for first time store-owners without prior experience. Although we strongly recommend diving into the inventory management and reporting functionalities, there is a risk that these tools might flummox rookie users.

Winner: Wix Stores

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5. Customer Support

Wix Stores: Wix has invested a lot of time and effort in its Help Center, which is a very attractive resource filled with plenty of text and video tutorials. In fact the product is so good that Wix has integrated it into a separate product for companies that need to develop their own support experiences. Like many, we have found Wix’s support very responsive and competent.

Volusion: Volusion, like Wix, has an online help center and a combined live chat / ticketing system that is powered by the popular Intercom communication tool. However, relative to Wix, its support resources do not have quite the same depth.

Winner: Wix Stores

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6. Value for Money

Wix Stores: Wix lets you connect your own domain and display your own designed website for just $4.50/month. For those that want to take advantage of more advanced functionalities such as higher bandwidth, storage, and an ad-free environment, users have to opt for one of the premium plans. These range in price from $8.50/month (Combo) to $24.50/month (VIP). The web design giant also offers separate pricing for business and Ecommerce websites. For the amount of service provided we think that Wix provides a very affordable service.

Volusion: Volusion ranges in price from $29/month (Personal) to $299/month (Business). Staff accounts vary from 1 (Personal) to 15 (Business). Custom pricing is also available for those that require an enterprise-sized deployment. The pricing is good, particularly given the enormous revenue that a well configured Ecommerce website can operate.

Winner: Tie

Overall Winner: Wix Stores

In a head to head between these 2 titans of the drag-and-drop website editor world we have to award victory to Wix. Wix is a versatile tool that can be used to deploy just about any type of website. It also features a very wide theme library that will be of enormous value to those that need to develop pixel-perfect, designer-approved websites.

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