BigCommerce for Wordpress Review

In a Nutshell

It’s ideal for content-driven brands looking to integrate all the features of a BigCommerce-powered online store into their Wordpress website.

Pros

  • Fully scalable
  • Manage multiple Wordpress sites from one BigCommerce control panel
  • Supports Gutenberg, the updated Wordpress editing experience

Cons

  • Requires more tech knowledge than regular BigCommerce product
  • No support for Google Adwords conversion tracking

How it Works

BigCommerce launched its Wordpress plugin in late 2018 with the declared goal of competing against the most popular Wordpress Ecommerce plugin on the market, WooCommerce. Like WooCommerce, it allows you to have your online store on a website that you own and host.

BigCommerce for Wordpress is an ecommerce plugin for the Wordpress community, and is listed in Wordpress.org’s plugin directory. Download and install the plugin and subscribe to one of BigCommerce’s plans to start integrating Ecommerce into your Wordpress website.

Unlike many Wordpress Ecommerce plugins, the BigCommerce plugin is built for scalability. BigCommerce’s servers handle all the Ecommerce functions like catalogs, orders, and checkout. This lets you take high order volumes without compromising your front end or affecting your customer experience.

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With BigCommerce’s plugin, you can manage and sell across multiple channels from the one control panel. You can list and sell products on your Wordpress website, on eBay, Amazon, Facebook, Instagram, Square, Google Shopping, and other platforms—all at the same time. BigCommerce syncs all your data quickly and seamlessly, eliminating possible errors with overselling.

What’s on Offer

  • Choice from thousands of Wordpress themes
  • BigCommerce’s servers handle all Ecommerce functions, enabling you to scale your store without losing speed or uptime on the front end
  • Sell across multiple marketplaces at the same time, including eBay, Amazon, Instagram, and Facebook
  • Up to 600 SKUs per product and up to 250 product values for a single option
  • Single products (including variants, details, SKUs, etc.) are treated as a single API call, meaning it takes just seconds for inventory syncing between different sales channels
  • Choice of more than 65 secure PCI-compliant checkout gateways including PayPal, Stripe, and Apple Pay
  • Plugin is completely open source, meaning you, or one of your developers, can extend or modify it as you wish
  • Access to BigCommerce’s online community, where you can ask questions, discuss selling strategies, and contribute your own ideas
  • Plugin is compatible with Wordpress’s new Gutenberg editor, which has changed the entire Wordpress editing experience to support media-rich pages and posts.

Customization

The beautiful thing about BigCommerce for Wordpress is that it works with pretty much any Wordpess theme. And with an estimated 15,000-20,000 Wordpress themes and templates available, that means a lot of options.

With BigCommerce for Wordpress, you get content and Ecommerce in the one place, fully customizable, and fully optimized for selling online.

BigCommerce’s Wordpress plugin is like any other Wordpress plugin, in that it extends the functionality of your Wordpress website. BigCommerce for Wordpress adds Ecommerce capabilities to your website. To add other functions, the Wordpress Plugin Directory has more than 50,000 plugins that let you do pretty much anything. For example, there are plugins that help improve the visual appeal of your website, plugins for creating contact forms, plugins to help you optimize for SEO, and the list goes on. Of course, you can’t use all 50,000 at the same time, so it’s preferable to limit the number of plugins you use to less than 20 if possible to avoid slowing down your website or causing technical issues when plugins are updated.

Payment Processing

BigCommerce gives its users access to 65 payment gateway integrations, serving more than 100 countries. It supports the big online payment methods like PayPal and Stripe as well as more than 250 local payment methods. BigCommerce works particularly closely with PayPal, offering special discounted processing rates whenever you make a sale. The more you sell with PayPal, the lower your rates go. Through BigCommerce’s PayPal integration, you can also enable Apple Pay and Visa Checkout and enjoy discounted rates on those payment methods as well.

SEO Tools

Any good SEO or marketing plugin built for Wordpress can be used in tandem with BigCommerce. Remember, BigCommerce just adds Ecommerce functionality to your Wordpress website, and you can add other plugins as you see fit. For example, Yoast SEO is one of the most popular Wordpress plugins, with more than 5 million website owners using it to make sure their content is optimized for search.

One of the main benefits of using BigCommerce for Wordpress is the ability to produce content to promote your online store. With the right combination of SEO and marketing plugins, you can drive higher traffic to your Wordpress website—and convert visitors to paying customers with your BigCommerce-enabled cart and checkout.

Pricing

PackageStandardPlusProEnterprise
Price/month$29.95$79.95$249.95Get Quote
Online Sales/year$50k$150k$400kCustom
Abandoned cart saverNoNoYesYes
24/7 live supportYesYesYesYes

Customer Support Services

As any experienced Ecommerce retailer can tell you, your next technical issue is just around the corner. It’s good news then that BigCommerce’s support team can be reached 24/7 by phone, email and live chat. With its round-the-clock support, BigCommerce makes sure you’re covered wherever you are in the world and no matter what time disaster strikes. BigCommerce’s website also offers free access to helpful articles and tutorials so you can try to troubleshoot issues on your own.

Keep in mind that running BigCommerce for Wordpress is different from running a standalone BigCommerce online store. Not all the FAQs will be relevant to your situation. And the downside of using multiple Wordpress plugins is that one can cause conflict with another and sometimes a good deal of troubleshooting is required in order to figure out where the problem lies. If in doubt about something to do with BigCommerce for Wordpress, at least you can fall back on its free customer support.

Conclusion

BigCommerce is one of the most popular Ecommerce platforms on the market, thanks to its impressive list of functions and competitive rates. BigCommerce for Wordpress lets you combine all the best of a Wordpress website with all the functions of a BigCommerce online store. The result: a content-rich online store that helps direct visitors move toward your products and increase conversions.

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